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Trumore: Togg's Super App Under the PX-RAY

SERVICES USEDPX-RAY
INDUSTRYAutomotive · Super App
SERVICEPX-RAY
STATUSdelivered
Trumore: Togg's Super App Under the PX-RAY
THE BRIEF

A super app promises everything in one place. That promise is exactly where experiences usually crack — so we scanned it seam by seam.

Trumore is Togg's super app: the digital layer that wraps the car, the services and the ecosystem into one surface. Super apps concentrate value, but they also concentrate risk — every extra capability is another seam where the experience can lose a user.

We ran Trumore through the PX-RAY: a four-step diagnostic that gathers signals from the live product, traces visible symptoms to their root causes, maps every finding onto a blueprint of the full journey, and hands the team a prioritized flow to ship against.

The findings were annotated directly onto Trumore's real screens — login, home, map and beyond — so every observation stays concrete, checkable and immediately actionable for the product team.

200+
Screens scanned
4 steps
Signal gathering to continuous flow
End-to-end
Flows under the scanner
Signals over opinions
01 · FOCUS

The Super App on the Table

Trumore concentrates Togg's world into one surface: the car, the services, the account. The scan opened with the app as users meet it — sign-in, home, the map — captured screen by screen before any judgment was made.

Super apps concentrate value and risk in the same place: every seam between two features is a place to lose a user. Those seams are exactly what the scan watches.

Trumore · PX-RAY · the super app under scanTrumore · PX-RAY · the super app under scan
Four steps, no opinions
02 · ACT

The PX-RAY Method

Every scan runs the same four steps: signal gathering from the live product, root-cause diagnosis behind each symptom, blueprint mapping of the full journey, and a continuous flow of prioritized improvements.

The method is what keeps the findings defensible: nothing enters the report that can't be traced back to a screen and a cause.

Trumore · PX-RAY · the four-step methodTrumore · PX-RAY · the four-step method
The diagnosis, pinned to the interface
03 · MEASURE

Findings on Real Screens

Each finding was annotated onto the exact screen it lives on: the symptom, the underlying cause and the direction of the fix, side by side with the UI.

Nothing stays abstract — the team can open Trumore and point at the problem.

Trumore · PX-RAY · findings annotated on live screensTrumore · PX-RAY · findings annotated on live screens
From board to roadmap
04 · EVOLVE

The Full Audit Board

Behind the report sits the working board: 200+ screens and flows, organized, compared and cross-referenced until the patterns single screens hide became visible.

From it comes the prioritized flow: what to fix first, what each fix unlocks, and how to keep measuring after shipping.

Trumore · PX-RAY · the full audit boardTrumore · PX-RAY · the full audit board
THE OUTCOME
The super app of Türkiye's EV maker, diagnosed.
SHARELinkedInWhatsApp
✓ PX-RAY · Full-journey diagnostic scan
✓ Annotations · Findings on real screens
✓ Blueprint · The super app on one map
✓ Prioritized flow · Ready to ship against