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LAUNCH · FOR EARLY-STAGE STARTUPS

Your first product, in four weeks.

MVP development for funded early-stage startups: a first product on one platform, with a fixed feature list, built on our design system. Designed, built and reviewed by the same senior team that ships for our partners.

Check if we're a fit →
LAUNCHFIXED PRICE
€4,900
excl. VAT · 50% to start, 50% at launch
4
weeks
12
screens
1
platform
WHAT'S IN IT

The whole scope, on one sheet.

Platform
One: an iOS and Android app from one codebase, or a web app
Screens
Up to 12 core screens, mapped and signed off in week one
Features
Up to 5 core features, plus sign-in (email, Apple, Google)
Integration
One: payments, maps, booking or similar
Admin
A simple admin to manage users and content
Messages
Push notifications or email, one of the two
Design
Our design system with your logo, colours and type
Quality
Senior code review on every change, real-device testing, accessibility basics
Release
App Store and Google Play submission, or a deploy on your domain
Handover
Code in your repository from day one; you own it
After launch
30 days of fixes: bugs, not new features
FOUR WEEKS

Scope locked in week one. Live in week four.

  1. WEEK 1
    Lock the scope

    Feature list, user flows and the screen map, signed off together. From here, the price and the date don't move.

  2. WEEK 2
    Design and first build

    Your brand on our design system; one revision round on the screens. Engineering starts in parallel.

  3. WEEK 3
    Build and integrate

    Features, sign-in and the integration come together. You get a test build to use, not a presentation.

  4. WEEK 4
    Test and release

    QA on real devices, fixes, and submission to the stores or a live deploy.

Launch fits if

  • ✓You're funded, or already earning
  • ✓You can write the core features on one page
  • ✓Someone on your side can decide within two working days
  • ✓Our design system, in your brand, is right for a first version

It's a project instead if you need

  • —Two-sided marketplaces or several user roles
  • —Regulated data: health records, payment ledgers
  • —More than one platform or complex integrations
  • —Bespoke (Crafted) interface design from day one

Projects start from €10,000, with research and bespoke design when you need them.

THE TERMS

A fixed price only works when both sides know the edges.

Payment

50% to start, 50% at launch. Fixed price, excluding VAT.

Changes

New features after the scope is locked go to a follow-up or a project, priced before we start them.

Your side

Content, brand assets, and feedback within two working days. The four weeks assume both.

Accounts and costs

Apple and Google developer accounts, your domain, hosting and third-party services are in your name and at their prices.

Store review

Apple and Google review times are theirs; they don't count against our four weeks.

Ownership

Code, designs and accounts are yours. Nothing is locked to us.

QUESTIONS WE GET
Who is Launch for?+

Funded early-stage startups that need a first product in users' hands: one platform, a fixed feature list, and a senior team that builds it properly.

Why is it €4,900 when projects start at €10,000?+

Because the scope is locked: one platform, up to 12 screens, our design system, one integration and one revision round. Anything bigger is a project, priced on its own.

What if we need something that isn't on the list?+

We tell you before we start. Small additions can be priced as a follow-up; bigger ones mean a project instead, and we'll say so honestly.

Who owns the code?+

You do, from day one. It lives in your repository, every change reviewed and tested.

What happens after launch?+

30 days of fixes are included. Most Launch products grow into a project or a Product Partnership.

Tell us what you want to launch.

A short call, and we'll tell you honestly whether it fits Launch or needs a project.

Check if we're a fit →