The experience layer for eMobility.
blurple eMobility OS sits on top of the charging platform and the driver app you already run. It keeps drivers coming back with games, rewards and loyalty, shows what that does to retention and revenue, and puts the market in front of your growth team. It doesn't replace your CPMS; it works on top of it.
From the team behind the Snake game 700,000+ Zes drivers play.
CONCEPT SCREENS · ILLUSTRATIVE VALUES
- 01
Connect
An API bridge to your charging platform and app: sessions, stations and driver IDs.
- 02
Engage
Games, streaks, rewards and seasons, inside your own driver app through a light SDK.
- 03
Bring back
Tiers, wallet cards and win-back journeys for drivers who drift away.
- 04
Measure
Drivers who took part against those who didn't, before and after.
- 05
Grow
Store ratings, reviews, social mentions and competitors, next to your charging data.
↺ Every result shapes the next season.
Charging is growing. Margins aren't.
In Türkiye, charging sessions nearly doubled in the first half of 2026, yet public DC chargers are in use less than 5% of the time, against more than 20% in mature markets, and revenue still rests almost entirely on selling kWh. The operators that do well will be the ones drivers choose again and again. That's the layer we build.
Sources: EPDK Charging Service Market Report, July 2026; ODMD.
Three modules. Take one, or all three.
Each module switches on for your team on its own, without a new install. Most operators start with Engagement & Loyalty.
Engagement & Loyalty
Keeps drivers in your app, and brings them back.
- —Mini games like Snake, spin-the-wheel, scratch cards and quizzes
- —A no-code builder for events, challenges and seasons
- —Streaks, points, badges and rewards
- —Tiers, member offers and Apple and Google Wallet cards
- —Referrals, birthday moments and win-back journeys
- —The CO₂ each charge saved, shown to the driver
Analytics & Attribution
Shows what the experience layer does to retention and revenue.
- —Driver behaviour: how often, how long, which sites
- —Revenue and use by station, site and hour
- —Drivers who took part against those who didn't, before and after
- —Continuous Experience Monitoring, powered by Corexi
- —ESG and CO₂ reports for the network
- —Questions in plain words: “Which site grew most this month?”
Marketing & Growth
Reaches your drivers, and keeps an eye on the market.
- —Campaigns, segments, push messages and A/B tests
- —App Store and Google Play ratings, reviews and rankings
- —Reputation across stores, maps and the web, with reply drafts
- —Social listening and competitor tracking
- —An AI analyst that answers about your brand and market, with your charging data alongside
The pictures are illustrative.
Everything in the three modules.
The full list we're building. Engagement & Loyalty comes first, then Analytics & Attribution, then Marketing & Growth; the AI features switch on as your data builds up.
Engagement & Loyalty
- A game library: mini games like Snake, spin-the-wheel, scratch cards, quizzes and prediction games
- A no-code builder for games, events and campaigns, with a live preview
- Seasons with their own themes and countdowns
- Personal and shared challenges, like “Try three different stations”
- Progress bars that show how close the next goal is
- Leaderboards for drivers, teams and regions
- Community goals, team competitions and drivers who “adopt” a station
- In-app polls and surveys that reward the drivers who answer
- A shareable recap of each driver's charging year
- Streaks for charging in a row, with a streak freeze and a warning before one breaks
- Points per kWh, per session or per spend, with flexible earning rules
- Points for reviews, shares, surveys and invites, not only for charging
- Badges, your own in-app currency, coupons and surprise rewards
- A reward catalogue: discounts, free kWh, partner rewards and experiences
- Partner rewards with malls, supermarkets, fuel stations and hotels
- Tiers like Bronze, Silver and Gold, with perks for each level and tier protection
- Membership plans for drivers: a monthly fee with its own perks
- Early access to new stations and campaigns for top tiers
- A member card in Apple and Google Wallet that updates on the lock screen
- Referrals where both drivers earn
- Birthday and anniversary rewards that send themselves
- Win-back journeys for drivers who have gone quiet
- The CO₂ each charge saved, with green badges
- Push messages with a live preview of how they'll look on the phone, plus segments, scheduling and A/B tests
- Games, challenges and rewards tailored to each driver
- Incentives to charge off-peak, or in step with the grid
- Spots drivers about to leave and starts their win-back
- Suggests the next best reward for each driver
Analytics & Attribution
- Driver behaviour: how often, how long and where drivers charge
- Revenue and use by station, site and time
- Site performance: busy and quiet sites, and where to grow next
- How each game, challenge and loyalty campaign performed
- ESG reports with the network's total CO₂ savings
- Benchmarks against the sector and against your own history
- Drivers who took part against those who didn't, before and after; revenue impact when you connect revenue data
- Continuous Experience Monitoring, powered by Corexi: a UX score for every driver-facing screen at each release, linked to conversion, with fixes ready to apply
- Dashboards each role can shape for itself
- Weekly and monthly summaries, sent by email on schedule
- Export to PDF and Excel
- Demand forecasts by site and hour
- Dynamic pricing suggestions
- Driver segments it finds by itself
- Anomaly alerts when a number moves unexpectedly
- Questions in plain words: “Which site grew most this month?”
Marketing & Growth
- Campaigns you create, target and schedule
- Segments by behaviour, location and how often drivers charge
- Targeted push messages and announcements
- A/B tests on campaign variants
- App Store and Google Play: rankings, download trends, ratings and reviews
- Reputation across stores, maps and the web: alerts on negative reviews, reply drafts and a reputation score
- Social listening: mentions of your brand and competitors on social media, blogs, forums and the news
- Competitor tracking: their stations, prices, campaigns and social activity, share of voice, and alerts when they move
- Sentiment and themes in reviews and mentions
- Alerts on a sudden spike or a brewing crisis
- Market gaps worth taking
- An analyst you can ask about your brand, competitors and market, in plain words
- Market signals read together with your charging, driver and revenue data
The game 700,000+ Zes drivers play, in miniature.
We built Snake inside the Zes app: drivers play while their car charges, and come back for the next season. Engagement & Loyalty brings games like it into your app, in your brand.
Read the Zes case →The real game, shrunk to fit: arrow keys on a keyboard, swipe on a phone.
No new app for your drivers.
The driver side arrives inside the app you already have, through a light SDK your team can embed in days: games, rewards, streaks, push messages and wallet cards, in your brand. Your devices, payments and roaming stay exactly where they are.
Stays exactly where it is: your devices, payments and roaming.
Do your charging stations' screens need work too? Our studio designs charging-station HMIs; we designed Zes's and Electrip's.Try the Zes HMI in your browser →
Three years on real charging networks.
For three years we've designed and built for Zes and Electrip: the driver apps, the charging-station screens, and the Snake game more than 700,000 Zes drivers play while they charge. eMobility OS is what we learned there, built as a product for every operator.
Built to be trusted with your drivers.
On top of your platform
It connects to the charging platform and app you run today. Nothing you already rely on has to move.
Your data is yours
We process your drivers' data to run the service; we never own it or sell it. Each operator's data is kept separate and hosted in the EU, under KVKK and GDPR.
Honest about impact
Where the effect can be proven (taking part, coming back, retention) we say it plainly. Where revenue can't be pinned on one cause, we say that too.
AI that waits for data
Personal offers, churn alerts and forecasts switch on once there's enough data. Until then, clear rules do the work, and the panel says so.
Your team, your roles
Growth teams run the experience modules; viewers see the dashboards. Everyone sees only what their role allows.
Turkish and English
Panels and driver screens work in Turkish and English from day one, with more languages as you grow.
Module by module, Engagement & Loyalty first.
Operators on the early-access list try it with their own drivers first, on terms we agree at the start. Analytics & Attribution and Marketing & Growth follow, each built on what the first module shows.
- 1. Engagement & Loyalty
- 2. Analytics & Attribution
- 3. Marketing & Growth
- ✓Charge point operators (CPOs)
- ✓eMobility service providers (eMSPs)
- ✓EV brands with their own driver app
- ✓Growth and marketing teams at charging networks
Be one of the first networks.
We're opening eMobility OS to a small group of operators first. Tell us about your network, and we'll be in touch about early access.
← All our productsDoes it replace our CPMS or our app?+
No. It works on top of the charging platform and the driver app you already run, through an API bridge and a light SDK.
Can we start with one module?+
Yes. Each module switches on separately; most operators start with Engagement & Loyalty.
How long does it take to get running?+
It depends on your systems. We scope the API bridge and the SDK with your team at the start, so you know the effort before you begin.
What will it cost?+
We'll share pricing with operators on the early-access list, after they've tried it.
Where is our data kept?+
In the EU, kept separate for each operator, under KVKK and GDPR. The data is yours; we only process it to run the service.