We design, build and grow UX-led digital products.

We were founded in Istanbul in 2021 as a UX studio, and today we work from Istanbul and Barcelona. Our clients asked us to stay after the design went live, and the experience lives in the product people use, not in the design file. So we added engineering, then AI, and now own the product experience end to end. Strategy and new ideas are part of the work too: we bring ideas that aren't in the brief yet, not only the answer to it.

Every day, but we don't hand everything to it. People lay the foundation: our experienced UX and UI designers do the research and build the design system. On top of that foundation, AI speeds up the work that scales. Every change is reviewed, tested and owned by a person. How much AI a project uses depends on the work; the core is always human. We don't sell AI as a discount: it's the reason we ship in weeks, not months.

Yes. You can work with us on UX research and design alone, on interface design alone, or on a whole product from design to launch. If you have your own developers, we hand over a design system wired to code and review the design while they build. There are three ways to work with us: an annual Product Partnership for companies with a live product, Projects for a defined product or redesign, and short fixed-scope starts.

Every project runs on blurpleOS, the studio's own project portal. You see what we see: tasks and their status, briefs, Figma files, meetings, time reports and invoices, in one place and live. An AI Concierge trained only on your project's data answers questions about progress and decisions at any hour, so you don't wait for a status meeting. See blurpleOS

It means our social and environmental performance, transparency and accountability have been independently verified; we were certified in 2025 with a score of 82.5. For a UX studio, it also means taking responsibility for the effect our products have on people. We design for accessibility and inclusion from the start, take care not to add features nobody needs, and keep products light. It shapes whom we hire and which work we say yes to.

You do, always: the research, the design files, the design system, the code and the documentation. The code lives in your repository from day one, and ownership is written into the contract.