Türkiye's homegrown EV sells a promise: charging will fit your life. We put the experience that sells that promise under the scanner.
Trugo is the charging arm of Togg's ecosystem, and "Şarj Deneyimini Keşfet" is where that ecosystem meets its audience: an interactive experience where people explore daily driving distances, plan real routes, and weigh electric against petrol on cost and emissions — with a summary that adds it all up.
PX-RAY is our diagnostic instrument for exactly this kind of surface: instead of redesigning on instinct, we scan the live experience end to end — every screen, every step, every decision point — and return a prioritized, evidence-backed picture of where the experience carries friction and why.
The deliverable is not a slide deck of opinions. It is a mapped blueprint of the journey, findings anchored to real screens, and a prioritized flow the product team can act on immediately — with us or without us.
The Experience on the Table
"Şarj Deneyimini Keşfet" — explore the charging experience — is where Togg turns range anxiety into a conversation: daily driving distances, real routes on the map of Türkiye, electric-versus-petrol comparisons on cost and emissions, and a summary that adds it all up.
That makes it a high-stakes surface: it doesn't just inform, it builds the confidence people need before committing to an EV. The scan opened by capturing this journey exactly as it ships.
Togg Trugo · PX-RAY · the charging-discovery experience under scanFindings on the Screen
Findings were pinned directly onto the live screens. The result summary carries route, vehicle, cost, emission and charging data all at once — our notes trace where that density buries the answer a user actually came for.
The electric-versus-petrol comparison asks users to scan many values across the screen; the diagnosis names the cause — hierarchy, not content — and the direction of the fix.
Togg Trugo · PX-RAY · root-cause findings on the result summaryThe PX-RAY Method
Every scan runs the same four steps: signal gathering from the live product, root-cause diagnosis behind each symptom, blueprint mapping of the full journey, and a continuous flow of prioritized improvements.
The method is what keeps the findings defensible: nothing enters the report that can't be traced back to a screen and a cause.
Togg Trugo · PX-RAY · the four-step methodThe Blueprint
The engagement closes on one artifact: the complete experience mapped screen by screen, findings placed exactly where they occur, ordered by user impact.
Togg's team gets a sequence they can ship against — and every shipped fix becomes a new signal for the next scan.
Togg Trugo · PX-RAY · the full experience blueprint
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