CX Consultation, UX & UI, Brand Strategy

Rawsome - Healthy snack brand, product, strategy, experience consultancy

Project scope

We have created a new digital vision, experience and growth strategies, Rawsome Turkey's first healthy snack brand, with brand strategy development, new and dynamic marketing strategies and taking an active role in processes, opening new marketplaces and a completely renewed customer experience. We designed a strategy that will directly affect Rawsome's interactions with its customers and bring Rawsome together with new customer bases.

Rawsome broke new ground in Turkey with the healthy product groups it offers to its consumers, and we analyzed Rawsome's user segment and created a new brand experience and growth plan for digital.

We have made new expansions in every area that will touch its customers and digital users, we have focused the brand on the right digital segments and built a vision that will add timeless value.

The first thing we did at Rawsome was to perform market-user analysis with our own methodology and to get feedback from existing consumers. As a result, we prepared a six-month roadmap, which included the management of digital campaigns, social media management, updating of digital and physical customer experience, sustainability consultancy and digital involved growth.

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We provided both a CX consultancy and digital asset management service for Rawsome, developing strategies for the future of the brand and setting goals while improving my experience in all channels that touch the customer.

Process

We first set up and managed the conversion integrations on its website for its digital growth, then we touched the users at the right frequencies with unique campaigns in the industry and achieved conversions. While making a new design for the website that matches the brand identity, we created new product groups to match the user segment, (introductory package, athlete package, mother package, breakfast package, home office package)

We created stores in Trendyol, Amazon, Hepsiburada marketplaces and managed all campaign setups and processes.

It is a transparent process, a journey in which we carry out joint project management with the brand team through Asana, positioning the brand like a dept.

Using this design system as a guide, the team designed wireframes and high-fidelity mockups for the website's user interface (UI).

A strategy-driven transformation journey

We have segmented Rawsome in the main audience, and within this framework, we have created programs that will enable the brand to meet the right user environment directly within the scope of "those who want to eat healthy, those who are engaged in sports and those who are engaged in awareness".

We started a program called Rawsome Awareness Movement, with this program we partnered with leading Yoga Studios in Istanbul, today Rawsome products are recommended and sold in these yoga studios for daily nutrition, Rawsome supports awareness in terms of its brand vision and raises awareness not only for what we eat but also for our minds. trying to be supportive.
We provided a sustainability consultancy that determined the strategy of both product development, production and approach to customers for Rawsome's future, current situation and actions, we provided the brand with a comprehensive sustainability advisory report on sustainability and presented a bedside document to the brand on sustainability with the steps it can implement in the future, consultancy We took an active role in realizing the sustainability action we were able to take throughout our process, some of which are; We have updated the cargo packaging for e-commerce with fully recycled and recyclable material. Initial documentation for the sustainability blog, B Corp certification application.