PLAYBOOK v7.0SEPTEMBER 2026 · ISTANBUL & BARCELONA
How we work, think and build.
Product design, product engineering and the AI inside. How we work, how we price, and what we promise.
BLURPLE VISION
blurple in one breath
We build products that are resilient, scalable and human at their core, combining deep UX craft with AI-native engineering from the ground up. A UX-led, AI-native product studio, born in Istanbul in 2021, present in Barcelona since 2025.
Our roots are in human-centered design. AI didn't replace that philosophy; it sharpened it. And we don't wait for the brief: we deliver it, and bring the ideas that aren't in it yet.
principles
the blue: consistency & efficiency
creativity
the purple: new ideas, original design
blurple universe
where they blend: the recipe behind everything we ship
PARTNERING FOR GROWTH
Business should be a force for good.
Environment
Concrete steps to reduce our carbon footprint, tracked inside blurpleOS.
Community
Value for our people, partners and communities. NGOs always get 10% off.
Governance
Transparent management and stakeholder-led decisions. No black boxes.
Impact
We measure and grow our impact with a commitment to continuous improvement.
We go deep in the industries that matter most.
So we don't just design; we understand your business.
Energy & EV ChargingCharging networks end to end: driver app, station kiosk and web, for Türkiye's charging leaders.
MobilityCar sharing, e-bikes and rider apps: products that live on the street and in the pocket.
Fintech & CommerceMoney and buying decisions, from a bank's first self-service machine to eSIM checkout.
PropTech & ConstructionThe built world's biggest decisions, on screens people trust.
Health & Med-TourismPatients arriving from abroad, treatment journeys planned online.
Media & ConsumerNewsrooms, fandom and live audio that win daily attention back.
Enterprise & DefenseNational SD-WAN operations, club management, AI at platform scale.
2026 SO FAR
12M+
users reached
20+
countries
10+
products in production
7
sectors
WHO TRUSTS US
Klarna.
forward-thinking teams across fintech, energy, media, defence, e-com, mobility and saas.
WHAT WE CREATE
The Experience Loop — five phases, one deliverable each, for as long as the product lives.
Our methodology isn't a linear process; it's a loop. Every product cycles through five phases, each with a named deliverable. Click a phase.
Focus
Define the real challenge, not just the symptoms. We align on scope, constraints and what success actually means before anything gets drawn.
YOU GET
Problem brief, project roadmap
What we ship.
Web Apps
dashboards, platforms, portals
Mobile Apps
iOS & Android, shipped to millions
Embedded Apps
kiosks, in-car, in-store
AI features
copilots, agents & automation
Loyalty features
games, streaks and rewards in your app
PRODUCT DESIGN
Product Strategy & InnovationResearch & Service DesignUX/UI DesignDesign SystemsAccessibility & EAA Compliance
PRODUCT ENGINEERING
Technical Discovery & ArchitectureMobile AppsWebsites, Web Apps & SaaSKiosk & EmbeddedPrototype to Production
APPLIED AI
AI Opportunity & StrategyCopilots & AgentsAgent Experience (AX) DesignAI in a Live Product
PRODUCT GROWTH & CARE
Growth Strategy & SegmentationLoyalty & RetentionCRM & Lifecycle ProgrammesExperiments & AnalyticsReleases & Care
OUR OPERATING SYSTEM
AI isn't a slide in our deck. It's in every phase of the loop.
blurple OSAI IN DESIGN
Pixel-perfect reality
AI closes the gap between what we design and what ships; design and build run in parallel.
AI IN BUILD
AI-accelerated, senior-owned
AI makes us fast; senior engineers make it production-grade. Every change is reviewed, tested and owned by a person.
AI IN MEASURE
Corexi intelligence
Our own AI platform watches user friction and turns behavior into product improvements.
AI IN RUN
blurpleOS concierge
Knows your project history, scans your market, briefs you while you sleep, inside the OS.
COMMUNICATION
A shared Slack channel: transparent, daily, async-friendly.
PLANNING & TRACKING
Everything runs in blurpleOS: live status, budget flow, task detail, 24/7.
DESIGN DELIVERY
UX flows and UI systems shared and discussed in Figma & FigJam.
More than management.
Total transparency & financial control
Live budget, invoices, approvals. One screen, no surprise costs.
Strategic AI concierge
Knows your project history, scans your market, drafts strategic briefs. Competitor intel lands on your dashboard while you sleep.
Blurple Karma
Approved tasks earn Karma Points; we convert them into social-responsibility donations.
Partner Pulse & De-Stress Zone
Emoji pulse checks and brand-custom mini-games. Technology is cold; we are not.
How we work — six rules we don't break.
Two-week sprints
Focused cycles to build, align and iterate with purpose.
No-meeting Fridays
Reserved for deep work, planning and setting the week's tone.
Live reviews
Every delivery is live. No PDFs in the dark; shared context matters.
No weekend work
Rest isn't luxury; it's part of our operating model.
Focus is sacred
Busyness ≠ progress. We work to move needles, not calendars.
Remote-native by design
Rooted in Istanbul, present in Barcelona. Flexibility is how we operate.
WORKING WITH US
Four services. Two ways to work. Fixed-price ways in.
Product Design
Product Strategy & Innovation, Research & Service Design, UX/UI Design, Design Systems, Accessibility & EAA Compliance.
research, ux/ui and design systemsProduct Engineering
Technical Discovery & Architecture, Mobile Apps, Websites, Web Apps & SaaS, Kiosk & Embedded, Prototype to Production.
mobile app, web and saas development, to productionApplied AI
AI Opportunity & Strategy, Copilots & Agents, Agent Experience (AX) Design, AI in a Live Product.
ai copilots and agents inside your productProduct Growth & Care
Growth Strategy & Segmentation, Loyalty & Retention, CRM & Lifecycle Programmes, Experiments & Analytics, Releases & Care.
loyalty, crm and the care of a live productProduct Partnership
A named senior team for your live product, one capacity pool across app, web and kiosk, product leadership on call, and quarterly reviews with new ideas on the table.
annual · proposalProjects & fixed-price starts
Fixed scope and price per milestone, from €10,000. Or start small: PX-RAY Scan (€990), PX-RAY (from €3,500), Discovery Sprint (€6,000), Growth & Loyalty Sprint (€3,900), Compliance Check (from €1,900), AI Readiness Sprint (€1,500).
from €990Detailed scoping and quotes per engagement — start a conversation and we'll shape the right fit together.
PROOF OF IMPACT
Signature work, at scale.
Proven by impact.
Recognized globally and locally: Top Product Design Company (Spain 2024, Türkiye 2025) and Top UX Company on Clutch. Awards aren't the goal; they're a testament.
“Their deep experience in the EV charging industry, combined with a truly human-centered and innovative design approach, helped us transform the Zes app into an experience that genuinely resonates with our users.”
Bengü Ayaz
Marketing Lead, Zes & Electrip
“The team conducted market research, developed a product strategy, designed the platform's UX — their responsiveness, timeliness, attention to detail and quality of work were commendable.”
Can İhsan Atalay
Founder, Beaver Barcelona
BLURPLE ECOSYSTEM
blurple started as a studio. Today, it's an ecosystem.
Every piece feeds the next: client work sharpens our products, our products sharpen our craft, and our craft shapes what we share.
blurple studioProduct studio: design, engineering and applied AI, for client partnerships and projects
blurple labPractical notes, open research and free tools
CorexiAI-powered product experience intelligence (a blurple product)
blurpleOSAI-powered studio operating system for every partnership
BCN AI SocietyBarcelona's AI builders & thinkers community