Timeless News, Timely Design

From Print to Pixel, Reimagined

As the Blurple team, we took on the challenge of redesigning the digital face of Cumhuriyet, one of Turkiye’s oldest and most respected newspapers. Our goal was to modernize the user experience while preserving the journalistic integrity and legacy that the brand represents.

With over 4 to 5 million daily visitors, this redesign was more than a facelift — it was a digital transformation rooted in empathy, journalism, and functionality. We aimed to create a platform that respects Cumhuriyet’s legacy while equipping it for the future of online media.

Category

Media & Publishing

Technology

MVC

Timelines

6 Months

Live View

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Our Dedication to Excellence

Closer Look at Our Highlights

Challenge

Outdated design, cluttered layout and poor mobile usability were limiting engagement on Cumhuriyet’s website.

Solution

We implemented a modern, modular and responsive design system that prioritized content clarity and user experience.

Outcome

The result was a faster and cleaner, increasing reader satisfaction and improving content discoverability.

The Result

What We Achieve

The new design has significantly improved our workflow. Navigating through articles and managing content is now more intuitive, allowing us to focus more on journalism.

Mehmet Aman—Editor

The new visual identity respects our legacy while embracing modern design principles. It's a harmonious blend that resonates with our audience.

Yusuf Güler—Digital Transformation Director

Mobile responsiveness has been a game-changer. Readers can now access content seamlessly across devices, enhancing overall engagement.

Pınar Aksu—Brand and Projects Director

Project Key Points

Dynamic Homepage

A Clear Entry Point for All Audiences

We reimagined the homepage as a dynamic, modular canvas that adapts to breaking news, editorial priorities and user behavior. With a clean layout and prioritized information hierarchy, visitors can instantly access top stories, trending topics, and live updates without feeling overwhelmed.

Designing Sustainability

Longevity and Scalability

We built a system that ensures visual and functional consistency across every section of the site. The design system is fully modular, making it easy for internal teams to scale the platform, introduce new features or pivot content strategies without compromising performance or design integrity.

Flexible Ad Spaces

Non-Intrusive Monetization

Advertising was thoughtfully integrated into the layout to maximize revenue without disrupting the reading experience. Flexible, responsive ad slots were placed in strategic positions, balancing business goals with editorial integrity and user comfort.

Modern Digital Space

Elevating Journalism

Articles, opinion pieces and multimedia were redesigned to enhance readability, credibility and engagement. We introduced refined typography, a spacious layout and interactive content blocks — allowing Cumhuriyet’s journalism to speak clearly and powerfully in a modern digital space.

Innovation and Adaptability

Visual Process

We began by defining a visual system rooted in Cumhuriyet’s journalistic identity — blending bold typography, clean layouts and a neutral color palette. This foundation ensured consistency across all screen sizes while reinforcing trust and credibility.