But what does that really mean?
When Blurple was first founded in 2021, our mission was clear: to improve human experiences. That’s always been our passion—examining the experiences we’ve been given, understanding them, and making them better. We wanted to offer this mindset and quality to our clients and their users, no matter where they were in the world.
Looking at the overuse—and in some cases, misuse—of UX and UI terminology, we began to feel that these concepts were being diluted. That’s why we never called ourselves a UX studio.
Blurple was born as a PX studio, and we’ve continued down that path ever since.
And to sum ourselves up briefly:
Blurple is a product experience studio.
Human-centered digital products for everyone.
We care about every point of contact a digital product has with people—every moment that touches the human experience. We zoom out to see the whole picture, then zoom in to refine every detail.
A Shift in the Design World
Recently, the design world has been undergoing a meaningful shift.
While UX (User Experience) remains at the heart of many design teams, more and more organizations are making a conceptual leap—rethinking their roles and their definitions. One recent example is Duolingo. The company announced that it had renamed its design department from “User Experience” to “Product Experience” (PX). This isn’t just a title change; it reflects a broader, product-focused way of thinking.
When we read that announcement, we looked at each other and said:
“We’re glad we started here from day one.”
Because at Blurple, that’s exactly how we’ve always approached things.
We define ourselves as a PX studio—and that label isn’t just for show.
To us, it’s the only way to design digital products that are truly human-centered and sustainable.
UX or PX?
Perhaps both—but with different roles.
UX is still incredibly valuable. It ensures that digital products feel seamless and easy to use at every point of interaction. But over time, UX has become largely associated with interface design in many teams. Buttons, screens, whitespace, flows… As designers focus on the fine details, the bigger picture often gets lost:
Why does this product exist? What problem does it solve? And what meaning does it hold in someone’s life?
That’s where PX comes in.
Product Experience (PX) isn’t just about how something looks or works—it’s about how it feels and how it lives in the world. PX sees the product not just as an interface, but as an end-to-end, holistic experience.
In other words:
UX = Usability
PX = Liveability
What Makes Blurple’s PX Approach Different?
At Blurple, we don’t treat projects as isolated design problems.
We begin by asking: Where does this product live in people’s lives?
To us, PX is the answer to three core questions:
- What change does this product create?
- Who finds it meaningful?
- What kind of mark does it leave on people?
We build our design process around those questions.
So even when someone comes to us asking for a UI kit, we take a step back and ask:
- What’s the promise of this product?
- What’s the user motivation behind this screen?
- Does this design choice make the product more accessible—or is it just decorative?
Sometimes this approach surprises our clients.
But more often than not, we hear this sentence at the end:
“This is the first time a design team made us question so much.”
PX Isn’t a Methodology—It’s a Mindset
There’s no magic framework to PX.
Because product experience looks different in every context.
Still, at Blurple, we’ve cultivated a few key instincts:
- Pre-journey atmosphere: What does the user feel before opening the product?
- Post-journey echo: What sticks after they close it?
- Emotional touchpoints: When do they feel surprise, relief, or trust?
To answer these, we don’t just enter a project with a Figma file.
We bring insights, content, data, and strategy into the process.
That’s why UX designers work side-by-side with strategists, content writers, and data analysts on our team.
PX means designing tone, narrative, interface, and strategy as one unified experience.
PX in Practice: What Does It Look Like?
Case: A Digital Health Platform for Physicians
A project that began with UI requests soon evolved into a full rethink of the content architecture.
We asked: What does the doctor-patient relationship look like in a digital setting?
What motivates physicians to seek information?
With micro-animations and refined flows, we simplified medical complexity—
not to create a sleek UX, but to build trust in the product.
Case: A Management Panel for Sports Schools
Users included coaches, parents, students, and admins—all with different goals.
Instead of relying on a single “persona,” we embraced multiple experience modes.
The experience wasn’t fragmented by screens but rebuilt around roles and flows.
We didn’t just design forms—we designed the meaning and function behind the form.
Is PX the Future?
Maybe it’s already here.
Because people are no longer just “users.”
They are customers, teammates, community members—living beings having experiences.
And we have a responsibility to design those experiences not just visually, but meaningfully.
That’s why PX is growing.
And at Blurple, we’re proud to be part of that growth—
not just in projects, but by sharing the mindset behind them.
If PX is a road, we’ve been walking it since the beginning.
Our name might not start with “PX,” but the way we think, the questions we ask, the systems we build—they’ve always been grounded in it.
Now, through Blurple Lab, we’ll be sharing more of this thinking.
We’ll write, illustrate, and build—openly.
Because product experience isn’t a deliverable.
It’s a culture.
And we choose to live in it.
