As one of Blurple’s key hubs, Barcelona continues to be a leading ground for innovation in technology and user experience. This year, we once again participated in MWC25, seizing the opportunity to connect with professionals passionate about UX, establish new relationships, and explore the technologies shaping the future.
MWC25 provided a platform to directly observe the impact of AI on user experience. From the first session of the day to the final event of 4YFN, AI was at the center of discussions. We had the chance to experience firsthand how AI is transforming design processes, making user experience more efficient, intuitive, and accessible.
Throughout the event, we engaged with professionals from various industries, exchanging ideas on the future of UX. A shared perspective emerged: AI is not only accelerating processes but also making design and user interactions smarter and more predictable. As human-centered design evolves in this new era, user experience is becoming more refined, effective, and intelligent.
At MWC25, we also explored AI integration across a wide range of fields, from mobile technologies to financial solutions, healthcare innovations, and smart city projects. These advancements demonstrate that AI-driven UX is not just limited to individual products and services but is also driving a user-centered transformation at a larger scale.
At Blurple, we are committed to leveraging the new opportunities brought by AI-powered design, pushing user experience forward, and discovering the next generation of UX processes shaped by AI.
With the insights we gained at MWC25, we will continue to track the intersection of technology, innovation, and user experience closely. We are here to shape the experiences of the future together!
Join us at MWC 2026!
