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Lab Let's Meet
The Future of Urban Mobility

Ride to Freedom

Cities are getting more crowded, traffic congestion is increasing and parking is becoming a nightmare. Ridee offers a seamless solution with its fleet of 100% electric, two-seater microcars. With just a few taps on your smartphone, you can pick up a Ridee vehicle anywhere in the city and drop it off at your destination, eliminating the hassle of traditional transportation.
By integrating sustainability and convenience, Ridee is not just another ride-sharing app—it’s a game-changer in urban mobility. Whether you’re commuting to work or running errands, Ridee provides a smooth, eco-friendly alternative that saves time and reduces your carbon footprint.
Category
Micro-Mobility Platform
Technology
Flutter
Timelines
3
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Our Dedication to Excellence
Closer Look at Our Highlights
Challenge
Existing interface lacked intuitive navigation, leading to user frustration in finding and booking vehicles.
Solution
We redesigned Ridee’s UI/UX with a more user-friendly, visually engaging interface. The homepage now features an live map.
Outcome
A modern, intuitive platform that enhances user engagement, reduces friction in the process and improves accessibility.
1
The redesigned Ridee platform has significantly enhanced our users experience, making urban mobility more accessible and efficient.
Murat Yılmaz—CEO
Our commitment to sustainable transportation is now better reflected in our intuitive and user-friendly app design.
Caner Yolal—Digital Marketing Consultant
The new interface has streamlined our services, providing a seamless journey for our customers from booking to payment.
Burak Yaman—Innovation Coach
Project Key Points
Seamless Navigation
Interactive Live Map
Interactive Live Map
Interactive Live Map
Homepage provides an intuitive map view, allowing users to quickly locate available electric microcars near them. The real-time tracking system ensures a smooth rental experience, eliminating the need for extensive searching.
Eco-Friendly Transportation
Smart Electric Microcars
Smart Electric Microcars
Smart Electric Microcars
Ridee revolutionizes urban mobility by offering 100% electric microcars for rent anytime, anywhere. Whether for daily commutes or spontaneous city rides, Ridee’s on-demand system makes vehicle access effortless.
Flexible Payments
Payment Options
Payment Options
Payment Options
Ridee ensures a seamless payment experience with clear, upfront pricing. Users can view estimated costs before booking and choose from various payment methods, including credit/debit cards, mobile wallets and promotional discounts.
Smart Wallet
Top-Up, Track & Ride
Top-Up, Track & Ride
Top-Up, Track & Ride
Ridee app comes with an integrated wallet feature, allowing users to add funds for quicker, smoother transactions.
Innovation and Adaptability
Visual Process
We evaluated Ridee’s existing interface, identifying pain points in navigation, vehicle discovery and the booking process.
We evaluated Ridee’s existing interface, identifying pain points in navigation, vehicle discovery and the booking process.
We introduced a cleaner, more intuitive layout with an enhanced map view and rental flow integration.
We introduced a cleaner, more intuitive layout with an enhanced map view and rental flow integration.
The new UI was developed and optimized for seamless interaction, ensuring a visually appealing and efficient user experience.
Bringing the New UI to Life
New Ridee, New Design
The booking flow, payment gateway and wallet system were restructured for faster processing and reliability. API integrations were refined to enhance real-time vehicle tracking and secure transactions.
The booking flow, payment gateway and wallet system were restructured for faster processing and reliability. API integrations were refined to enhance real-time vehicle tracking and secure transactions.
Extensive user testing was conducted to identify bugs and improve performance. After iterative refinements, the redesigned Ridee platform was deployed, delivering a seamless and efficient experience for all users.
Extensive user testing was conducted to identify bugs and improve performance. After iterative refinements, the redesigned Ridee platform was deployed, delivering a seamless and efficient experience for all users.
Discover the story behind the scene
Dive into the transformation of Ridee’s UI/UX with our design evolution.
Numbers Background
Now or Never
Proven by Numbers
Seamless Experience
Our intuitive UI/UX improvements ensure a smoother and more engaging experience, reducing friction in vehicle booking.
70 %
Faster Booking
Higher User Engagement
Enhanced design elements and interaction flows have led to a significant boost in user engagement and satisfaction.
55 %
Increase in Active Users
Improved Retention Rates
A seamless rental flow and an integrated wallet system have contributed to a stronger user retention rate over time.
40 %
Growth in Returning Users
Scalable Design System
With a well-structured and scalable design, our UI covers all essential features, ensuring adaptability for future expansions.
60 +
Screens
Please note: These mock-ups are for illustrative purposes only and are not indicative of the final solution.
Creative Minds
Our Team
  • Baran Bedir
    Baran Bedir
    Founder
  • Harun Can Biryol
    Harun Can Biryol
    Product Designer Lead
  • Murat Yılmaz
    Murat Yılmaz
    Software Partner
  • Reha Atakan Cetin
    Reha Atakan Cetin
    UX Researcher
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