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Lab Let's Meet
Seamless, User-First AC Experience

Digital Breath for Modern Living

In this project, we reimagined the Mitsubishi Electric Klima website through a fresh UI/UX approach focused on simplicity, elegance and user needs. We designed a cleaner navigation structure, optimized user journeys and enhanced visual storytelling to ensure visitors easily find the perfect air conditioning solution for their space.
By prioritizing intuitive interaction, mobile responsiveness and an aesthetic aligned with modern design standards, we aimed to deliver a seamless and inspiring digital experience. Every detail was carefully crafted to make users feel comfort, innovation and trust at every click.
Category
E-Commerce & Marketplaces
Technology
Flutter
Timelines
6 Months
Live View
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Our Dedication to Excellence
Closer Look at Our Highlights
Challenge
The website needed a more intuitive structure, faster navigation and a modern design to match user expectations and brand innovation.
Solution
We redesigned the site with a clean UI, integrated an AI-powered product selector and optimized the mobile experience for seamless interaction.
Outcome
The result is a faster, smarter and more engaging digital journey that reflects Mitsubishi Electric’s innovation & enhances user satisfaction.
1
The new interface truly elevates our brand presence. It's not just visually clean, it's incredibly intuitive and user-friendly. Our customers can now find what they need faster and enjoy a much smoother experience overall.
Kei Uruma—Representative Executive Officer
The redesign perfectly reflects the innovation we stand for. Every interaction feels natural and the AI-powered product selection has made a real difference in how users engage with our solutions.
Declan Fernandes—Product Manager
The updated experience captures the spirit of our brand with precision. Every touchpoint feels effortless and the AI-driven recommendations have transformed the way users discover and interact with our offerings.
Satoshi Takeda—Senior Vice President
Project Key Points
Smart Choices, Perfect Comfort
AI-Driven Recommendations
AI-Driven Recommendations
AI-Driven Recommendations
Through an AI-powered dynamic questionnaire, users can easily find the most suitable air conditioner for their needs. The flow adapts based on their answers, offering personalized suggestions for residential, office or industrial spaces. The system delivers a quick, intuitive and highly reliable selection experience, making it effortless for users to choose the right product.
Stay Updated, Stay Ahead
Latest News and Updates
Latest News and Updates
Latest News and Updates
Visitors can easily access the latest product launches, technological innovations and sustainability initiatives. The news section is designed with a dynamic layout that provides quick insights into Mitsubishi Electric's advancements and market trends, ensuring users stay informed in a clear and engaging way.
Gateway to Perfect Air Solutions
Streamlined Experience
Streamlined Experience
Streamlined Experience
The homepage offers a clean, modern design that immediately connects users to key areas such as product discovery, AI-based selection, news and support services. It highlights promotions and new product launches with easy navigation, delivering an optimized experience across both mobile and desktop devices, all while maintaining a strong focus on user needs.
Explore Solutions for Every Space
Comprehensive Product Ranges
Comprehensive Product Ranges
Comprehensive Product Ranges
The products section presents a well-organized, intuitive structure that allows users to explore air conditioners based on their function, usage area and technology. With detailed product pages, smart filtering options and visually appealing layouts, users can quickly and easily find the perfect air conditioning solution for their specific requirements.
Innovation and Adaptability
Visual Process
We started by defining a clean and minimal visual language to enhance clarity and focus. Every element — from typography to color palette — was carefully selected to create a modern, approachable and trustworthy digital atmosphere.
We started by defining a clean and minimal visual language to enhance clarity and focus. Every element — from typography to color palette — was carefully selected to create a modern, approachable and trustworthy digital atmosphere.
By combining intuitive layouts with bold yet elegant visuals, we crafted a seamless storytelling experience. Our goal was to balance functionality and aesthetic appeal, making the user journey feel effortless and engaging at every step.
By combining intuitive layouts with bold yet elegant visuals, we crafted a seamless storytelling experience. Our goal was to balance functionality and aesthetic appeal, making the user journey feel effortless and engaging at every step.
Building for Performance
Fast, Flexible and Fully Responsive
We focused on building a fast, responsive and scalable structure. Every component was developed with performance and flexibility in mind, ensuring a seamless experience across all devices and platforms.
We focused on building a fast, responsive and scalable structure. Every component was developed with performance and flexibility in mind, ensuring a seamless experience across all devices and platforms.
Through clean coding practices and modular architecture, we optimized loading times, strengthened site stability and made future updates easier and more efficient for long-term growth.
Through clean coding practices and modular architecture, we optimized loading times, strengthened site stability and made future updates easier and more efficient for long-term growth.
Discover the story behind the scene
Explore the key moments of our redesign journey. From initial wireframes to final visuals, each step reflects our commitment to creating a seamless, modern and user-centered digital experience.
Numbers Background
Now or Never
Proven by Numbers
Skilled Collaboration
Creative and technical experts worked seamlessly together to bring a user-first vision to life, blending design, technology and strategy.
25 +
Team Members
Optimized Navigation
Our redesign streamlined the user journey, reducing navigation time and improving overall satisfaction through clearer, faster pathways.
50 %
Faster Navigation
Increased User Loyalty
New features and personalized experiences strengthened user loyalty, boosting repeat interactions and long-term brand engagement.
35 %
Loyalty Growth
Extensive Design System
We developed a flexible, scalable design system with hundreds of modular components, making future updates easy and consistent.
120 +
UI Components
Please note: These mock-ups are for illustrative purposes only and are not indicative of the final solution.
Creative Minds
Our Team
  • Baran Bedir
    Baran Bedir
    Head of Studio
  • Harun Can Biryol
    Harun Can Biryol
    Product Design Lead
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